hyScore|segment is an add-on function of hyScore|analyze that allows you to create and manage individual keyword segments in over 20 languages via hyScore|cockpit-Frontend. The segments you set up are taken into account in the content analysis and, if applicable (match), are listed separately in the analysis results.
Use hyScore|segments for …
- campaign-specific white- or blacklists in online marketing (brand safety, campaigns),
- the data enrichment of user-profiles with individually created content segments (personalization),
- context-related questionnaires and event notes (e.g. Christmas campaign, the start of school, etc.),
- competitor and market observation (monitoring),
- special segments with local, editorial reference (publishing),
- … and much more.
Note: hyScore|segment is only available after prior activation by a hyScore employee. Please contact us for further information.